The Legend of Zhang Fude
Legend names him Zhang Fude, an official so gentle he sheltered the poor from their own debts. When he died, his village raised a small shrine — the earth spirit of our place — and every shrine since is his.

道法自然
土地公 福德正神
Guardian of Every Village
Festival · 2nd day of the 2nd lunar month

Guardian of Every Village
The lowest-ranked and most numerous of all gods — there is a land god for every street, field and doorway. A kindly white-bearded elder with his staff and ingot, he is the first deity households thank and the last they abandon.
Festival · 2nd day of the 2nd lunar month
History · 史记
Tudigong, Lord of the Earth, is the most intimate of gods — the deity of one particular place: a village, a street, a field, a shopfront. His root is ancient land worship, the she altar: the Baihu Tongyi explains that the earth is too vast to worship everywhere, so earth is mounded into an altar called she. In time the altar was personalized — the kind old man Zhang Fude, who in legend served as a gentle official and was honored after death as the local earth spirit.
No god is more human in scale: he is petitioned for small things — a safe journey, a found pig, a good shop month — and thanked on the second of the second month, his birthday, and at the autumn sacrifice.
Legend names him Zhang Fude, an official so gentle he sheltered the poor from their own debts. When he died, his village raised a small shrine — the earth spirit of our place — and every shrine since is his.
In spring the village prays at the earth-shrine for the year's seed; in autumn it returns with harvest offerings — the she festival. The character she itself is earth beside spirit: worship made soil.
白虎通義
The Han compendium explaining the origin of the she altar — earth mounded for worship.
風俗通義
The Han record of customs preserving early earth-spirit worship and its meanings.
禮記·月令
The monthly ordinances commanding the people to perform the she sacrifice in spring.